Social Media

• Integrated, multi-channel campaign planning with strategic content calendars and real-time media briefs for key initiatives and launches

• Cross-platform media coordination with live support across teams, channels, and on-site talent for seamless activation

• Partnership and influencer management, from third-party brand collaboration to influencer strategy, outreach, and reporting

• Social commerce setup and optimization focused on driving product discovery, engagement, and conversion across platforms

Content Creation

• Culturally attuned, platform-native creative that drives engagement beyond surface-level aesthetics

• End-to-end creative production oversight across photo, video, and graphic design

• Creator and influencer curation with ongoing relationship and contract management

• Strategic collaboration with third-party partners, creators, and cultural voices

Paid Advertising

• Precision audience targeting using custom segments, lookalikes, and strategic retargeting to drive conversions

• High-impact creative and messaging, optimized for scroll-stopping performance and continuously A/B tested for effectiveness

• Performance-driven campaign execution with Advantage+ Shopping and fast, mobile-friendly landing pages

• Enhanced tracking and attribution through CAPI integration for accurate, data-backed optimization